Pornhub Parent Company Bought by Canadian Private Equity Firm
Canadian private equity firm, the Quebec Pension Plan Investment Board, has acquired MindGeek, the parent company of popular adult website, Pornhub. The deal reportedly values MindGeek at more than $3 billion.
Despite being a controversial industry, adult content websites have proven to be profitable for investors. MindGeek boasts a portfolio of adult websites, such as Brazzers and YouPorn, in addition to Pornhub.
The acquisition by the Quebec Pension Plan Investment Board comes just weeks after the Canadian government passed a controversial bill that requires them to block access to adult content websites, like MindGeek's, for Canadian internet users under 18 years old.
While some investors may see this as a potential challenge for the company, the Quebec Pension Plan Investment Board believes that the acquisition will allow them to increase MindGeek's offerings and expand their reach globally.
This acquisition further solidifies the Quebec Pension Plan Investment Board's presence in the tech industry, as they previously invested in companies such as Uber and Spotify.
It remains to be seen how this acquisition will impact the future of MindGeek and its various adult content websites, but one thing is for certain - investors believe that there is still money to be made in the adult industry.
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